In a word, pivot. This book is relevant for any organization that is facing change, in other words, ALL organizations. Do you have the courage to experiment, the discipline to relentlessly gather feedback, and the temerity to make decisions that alter your strategy? Vision, steer, accelerate, and repeat. It really is that simple.
|
It’s not enough to ask customers what they want, for they are not always right. You must take the time to observe them and discover their unmet needs. Yes, customers should be included in all aspects of your organization, because if what you’re doing doesn’t ultimately deliver value for your customers, then you probably ought not be doing it. Thank you Phil and Mark for showing us how to transform the world. #CustomersMatter
|
“Richard Sheridan has a great attitude for succeeding in business and life! If you take care of your people, they will take care of everything else that matters. The ONE thing – the ONLY – thing is people."
~ Heidi Musser executive vice president and principal consultant at LeadingAgile retired VP and CIO at USAA |
Earlier this year, I was invited by Jim Highsmith (yes, one of the signatories of the Agile Manifesto!), Linda K Luu, and David Robinson to edit their recently published book, EDGE: Value-Driven Digital Transformation. Several months later, I was honored to write the foreword. The authors are boundless in their thinking, bold in their actions, and passionate about technology. If you are serious about your digital transformation, check it out. #agilematters #digitaltransformation #edge
|